FLAGPOLE SWIM
Flagpole is where New York's premier color block and surf-inspired craftsmanship meet sophisticated urban chic.
Client
Flagpole Swim NYC
Project Type
Website Redesign, Replatform
Role
Creative Director, UX/UI Designer
Strategy
Iterative Design
Software
Adobe Suite, InVision
Deliverables
Pattern Library, Wireframes, Prototypes, Annotations
Overview
Flagpole Swim came to us for a full website redesign to be transitioned using our new platform.
One of the first clients to use our in-house developed platform, we used a pre-made, yet highly customizable architecture. Websites could be created from start to finish in less than 3 months as compared to competitors taking anywhere from 6-12 months.
New and Enhanced Features
Numerous pain points were both conveyed by the client and uncovered during our discovery session and site analysis.
Checkout Process - As a part of our platform includes a one-page checkout.
Product Detail Page - As a part of our platform includes a one-page checkout.
Lookbook - As a part of our platform includes a one-page checkout.
Pattern Library
A robust pattern library is integrated directly to the site’s architecture. This template is used for every site utilizing the in-house platform. Altering components such as fonts, colors and icons is as simple as changing each element in our centralized library.
Emotional Connection
Not only do we need to focus on the UX of the project, generating an emotional connection with the end user is just as important. As a high-end product, using quality photography, imagery and style is a must to relate to the target audience.
Old vs New
A comparison of the the product detail page highlighting the substantial differences between the two. The redesign generates an emotion to the user all while providing a seamless, stress-free buying process.
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Original Design
Redesign
Fully Responsive
Desktop, tablet and mobile hi-fidelity prototypes were created
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