BURT’S BEES BABY
Established in 2012, Burt’s Bees Baby’s sells organic, durable and stylish clothing for babies and children.
Client
Burt’s Bees Baby
Project Type
Website Redesign, Replatform
Role
Creative Director, UX/UI Designer
Strategy
Iterative Design
Software
Adobe Suite, InVision
Creations & Deliverables
Website Analysis, Pattern Library, Wireframes, Prototypes, Assets and Annotations
Overview
Originally starting a website redesign and replatform project with my employer, our company soon disbanded leaving Burt’s Bees Baby in limbo. Having a close relationship with the client, I was asked to single-handedly continue the website design where we left off.
Roughly two months later, the final prototypes, assets, annotations and pattern library were provided to the client to hand-off to their internal developers.
Site Analysis
Before diving into the design of the project, we first identified problem areas and recommendations for improvement on the client’s existing site.
SEO suggestions for product titles, descriptions, meta data, URL’s and more
Adding social media options would make the login process easier and quicker
Final Thoughts
I am extremely proud of this project, having been the only designer involved with such a well known company and product.
Even after our agency came to an end, I continued to work with the client resulting in a seamless and successful product.